Privacy Policy

Smug Cat® Coffee Co Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”). 

The data controller is Smug Cat® Coffee Co Limited (referred to in this policy as “we” or “us”).

We believe in total transparency when it comes to how we use any personal data you provide us, so we’ve created this privacy and cookies policy to inform you about the types of information we may hold for you, what we will use the information for and how long we intend to keep it

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including) credit card numbers, email address, and phone number.  This information is called “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we refer to Device Information and Order Information.

How Do We Use Your Personal Information?

We will use the Order Information to fulfil any orders, subscriptions placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  

Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We may share your Personal Information with third parties to help us use your Personal Information, as described above.  We use WooCommerce to power our online store. 

We also use Google Analytics to help us understand how our customers use the Site. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a summons, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Interactive Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 

We will not send you spam emails. We use e-mail addresses provided for a number of opted-in email alerts and opted-in newsletters, which are used to communicate product / brand information, special / seasonal offers and addition of new products. You have the option to unsubscribe at any time. does not sell or rent its email lists to third parties. It is against our policy to provide any customer information to any third party without the customer’s prior permission.

We will send you relevant offers and news about our products and services in a number of ways including by email, but only if you have previously agreed to receive these marketing communications. When you register with us we will ask if you would like to receive marketing communications, and you can change your marketing choices online or in writing at any time.

We also like to hear your views to help us to improve our Services, so we may contact you for market research purposes. You always have the choice about whether to take part in our market research.


Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are an EU resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are an EU resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Service Providers

We work with our carefully selected network of Service Providers who help us carry out certain functions on our behalf. Some examples of such Service Providers include companies or individuals that help us manage our website, carry out our digital marketing services, help storing our data, processing payments and delivering orders. We only share personal data that enable our Service Providers to provide their services.

Your Rights

You have the right to see the personal data we hold about you. This is called a Subject Access Request.

If you would like a copy of the personal data we hold about you, please write to:

Data Protection Officer, Smug Cat Coffee Co Ltd, Amelia House, Crescent Road, Worthing BN1 1RL. 

You can also contact us here at

We may occasionally ask for proof of identity before we share your personal data with you.

The law allows us to charge an administration fee to provide you with in depth information on the Subject Access Request. If your request is likely to require a lot more detail, we may ask you to write to us by post, at which point we could charge you a small fee, which will be payable by  cheque. We will liaise with you upon receipt of such requests to provide you a satisfactory response. 

We want to make sure that the personal data we hold about you is accurate and up to date. If any of the details are incorrect, please let us know by emailing us and we will amend them.


Sharing personal data with other organisations

We may share personal data with other organisations in the following circumstances:

  • if the law or a public authority says we must share the personal data;
  • if we need to share personal data in order to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud and reducing credit risk);
  • to an organisation we sell or transfer (or enter into negotiations to sell or transfer) any of our businesses or any of our rights or obligations under any agreement we may have with you to. If the transfer or sale goes ahead, the organisation receiving your personal data can use your personal data in the same way as us; or
  • to any other successors in title to our business.

We know the importance of protecting and managing your personal data.

We protect the security of your information while it is being transmitted by encrypting it using Secure Sockets Layer (SSL).

We enforce physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personal data. 

Whilst we implement appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.

The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by companies operating outside the EEA who work for us or for one of our service providers. We will put in place appropriate protection to make sure your personal data remains adequately protected and is treated in line with this Policy.


How To Contact Us

If you have any questions about how we collect, store and use personal data please contact us:


Changes to this Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, please contact us by e-mail at

Use of Cookies And Other Similar Technologies

We use cookies and similar technologies (such as tags and pixels (“Cookies”), mentioned in our Privacy Policy, with an aim to personalise and improve customer experience based on the use of our Website and to provide you with relevant online advertising.

Cookies an important a part of the internet experience 

Cookies help our web developers to offer more personal, convenient website visits. 

Cookies which are small data files, allow a website to remember you, your website logins, shopping baskets and more. Cookies allow a website to collect and store a range of data on your desktop computer, laptop or mobile device.

Based on this, you’ll want to understand why they’re worth keeping. 

Here’s how we intend to use cookies:

  • For example, cookies will allow our website to recognise users and recall individual login information and preferences, such as favourite single origin coffee vs favourite blend coffee. 
  • Customised advertising is the main way cookies are used to personalise your sessions. You may view certain items or parts of our website, and cookies use this data to help build targeted ads that you may enjoy.
  • We may use cookies to track items users previously viewed, allowing the sites to suggest other products you may like and keep your items in shopping basket whilst you continue shopping. This means that your shopping experience is personalised and you can use many of our website’s useful features. 
  • Cookies will enable us to understand the performance of our website and address any error messages displayed when our customers browse our website. 

Data collected by cookies is mostly anonymous.

Use Of Cookies To Deliver Relevant Advertising

The Cookies we use will help us deliver online advertising that we believe is most appropriate to you on our Website and occasionally, our partner organisations’ websites. 

Cookies used for this purpose are often placed on our Websites by other organisations with our consent. Such Cookies are likely to collect information such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. This means that you may see our adverts on our Websites and on other organisations’ websites. You may also see adverts for other organisations on our Websites.

Effective Marketing Communication

Cookies are useful when we monitor the performance of our online marketing campaigns as we will be able to understand your response to a specific advert , such as viewing a specific advert and the frequency of website visits based on the advert. We know it can be annoying to show you repeated advertisements and the use of cookies will help us to tailor the content and frequency better suited to your requirements. 

We may also use Cookies to measure the effectiveness of our marketing communications, for example if you have subscribed to our emails but haven’t been able to open a marketing email that we have sent you we may ask you if it is still relevant to you or give you the choice to unsubscribe from our marketing emails. 

Your Choices

You can use your browser settings to accept or reject new Cookies and to delete existing Cookies. For more information about cookies, and how to disable cookies, visit

If you choose to disable some or all Cookies, we cannot guarantee a full use of our Websites. For example, you may not be able to like items,  add items to your shopping basket, have difficulty in proceeding to checkout, or use any of our products and services such as subscriptions that require you to sign in.

When we display personalised adverts on other organisations’ websites such as Google, the AdChoices icon will usually be displayed. Please visit for more information.